When tasked with the rebranding of a well known event technical company from rock and roll to corporate, a fine balance must be maintained to keep the spirit of the brand, while creating a slick and powerful identity. This was exactly the goal with the branding of Golden Circle, formerly known as Hellfire Sound and Lighting. The company is one of South Africa’s leaders when it comes to the highest quality sound, lighting and related AV requirements for festivals, corporate and music industry events. The flame from the original identity was kept, while the overall look and feel was polished to reflect the company’s unmatched level of production and service. View their work at goldencircle.co.za.